QR National Features on Brand New

Brand New, a division of the online community Under Consideration, is currently featuring a review of Cornwell's corporate identity design for QR National.

Queensland Rail was undertaking a major change to its business – separating and selling off its coal and freight assets. The organisation needed to separate its passenger business and define a new corporate entity. It needed to reflect the company as Big, and Australian. Cornwell developed the identity and positioning – Moving a Nation.

The mark that accompanies the name QR National is reminiscent of the colours associated with Queensland to reflect the company's origin, while the new faceted representation of Australia illustrates their West to East Coast breadth and depth.

Click here to read the review

Capital Kitchen Wins!

On Friday 27 August 2010, the annual Melbourne Advertising and Design Club awards evening celebrated the finalists – and winners – of their 2010 competition. Cornwell were delighted to be honoured with a MADC Bronze Award for Best Corporate Identity Design, for Capital Kitchen.

The vision of Melbourne’s premier caterers The Big Group, Capital Kitchen is a retail homewares and food concept store created to complement the luxury wing of Chadstone Shopping Centre. The brand is positioned to represent the style and tone of the modern farmhouse; the illustrations mix a variety of nostalgic food items such as the classic Sixties milk bottle, egg cups and preserve jars. Representing a time in history when things were slower, quieter and less chaotic, the experience provides customers with a break from their busy city lives, transporting them to the warm comfort of the country farmhouse.

The identity was applied across a range of executions, including packaging, environmental graphics, signage and corporate collateral.

2010 MADC Awards

Cornwell are excited to announce that four projects from our studio are finalists in the 2010 Melbourne Advertising and Design Club (MADC) Awards. The annual MADC Awards celebrate excellence across a range of advertising and design categories, encompassing print, radio, television and ambient media.

Cornwell’s finalists are:

Winners will be announced at the MADC Awards Ball at Docklands on 27th August 2010.

Click here to view the PlanBig website

Click here to view the aplacetolive.com.au website

STW Cannes Report 2010

In June we had the opportunity to attend the Cannes Lions International Advertising Festival with our STW Partners in acknowledgement of Cornwell’s Business of the Year award.

The following quote from Charles Darwin summarises our feeling on the entire Cannes experience: "It's not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change."

Cannes opened our eyes to current trends, and got us thinking about our business, our approach and the future of our business. Absolutely great discussing all of the sessions with the STW team at the end of each day.

When we returned, Cornwell produced this report on the highlights from Cannes throughout the Festival, as seen by each of our STW partners.

Click here to download the report

Wangaratta Jazz turns 21

Once again Cornwell is thrilled to be creative agency partner for this year’s Wangaratta Jazz Festival. For the international festival’s 21st birthday, Cornwell was appointed to develop a communications campaign to promote and celebrate this important milestone. This year the festival will feature renowned international artists such as Diesel (AUS), James Morrison(AUS), Kurt Elling (USA), Oliver Lake Organ Quartet (USA), Sara Serpa (Portugal), Swedish Jazz Kings and Roy Williams (Sweden/UK) and many more.

The Wangaratta Festival of Jazz was first held in 1990 and the Festival was immediately hailed by critics, musicians and fans as the best jazz festival in Australia: a reputation that has been confirmed and enhanced in the years since then with an emphasis on modern, contemporary jazz.  

Visit the Wangaratta Jazz Website

Life is too short

What do you do when you know your product is much better than the competition (and we mean much better– more efficient, more sustainable, more compact unit size, faster acting, lower priced and more pleasing to the eye), and your main competitor has superior brand recall to the extent that its brand is almost generic for the category?

You launch a new product range specifically designed to meet the unique needs of a new market, sign exclusive distribution deals, set a competitive price point with retail flexibility built in and promote it in an innovative way using a mix of traditional and online media in a campaign that positions it as the new ‘must have’ appliance for the best kitchens.

In other words, create a new category and own it with your brand.

Billi Home – Designed with you in mind.

Lifeistooshort.com.au

This Ain't No Disco

The Cornwell office has been published in a new book that goes on sale in April. With full-color photographs, floor plans, and architectural sketches, Where We Work: Creative Offices is the fascinating extension of the innovative website "this ain't no disco (it's where we work)." The first book of its kind, Where We Work: Creative Offices features the most contemporary, creative, and efficient office designs from the world’s most respected and cutting-edge design and media firms.

Book Description
Based on the website www.thisaintnodisco.com, Where We Work explores how creative agencies transform lifeless commercial spaces into bastions of creativity, offering inspiring interiors and visual insight into the breadth and depth of each agency's thought process. By removing the traditional office furnishings and even the typical office culture, this new kind of workspace inspires coworkers to be at their most creative—free to relax, think, and accessorise—and visitors to dream of spending their own workdays within its walls.

Whether the concepts are personal, indulgent, or simply well thought out, Where We Work invites the reader to discover a variety of offices where the pursuit of imagination is the driving force.

www.thisaintnodisco.com/book

Buy the book direct from Harper Collins.

Qantas - Recycling gone wrong

As a loyal Qantas frequent flyer I make a very loyal Virgin. A couple of years ago our studio did some research and concluded that our contracts in Brisbane and Sydney (or anywhere in Australia for that matter) were best served by Virgin Blue. It was cheaper, the planes were newer (our perception), they were on time and they rarely cancelled. So, with the facts working against Qantas, I begrudgingly migrated to Virgin Blue. At first, paying for food was a little painful, but the staff were young, arrogant in some cases and to be honest, pretty beautiful. I soon became a fan. Even though the lounge is a poor man’s Qantas, I have slowly grown to love it. On a recent trip to Sydney our booking agent put us on a Qantas flight after two years of Virgin flying. It was a big plane, new and very pleasant. Early into the flight I was served a luke warm organic something on a paper towel, a can of diet coke, a plastic cup and... ah...A bag. On the outside in large print the bag explained that Qantas were doing their bit for recycling. How very green of them. And without being too cynical, organisations like Qantas need to be making a sizable contribution to all things environmental. But, here's the problem. On the outside of the large bag it said you are not to place any tin cans, plastic cups or food material inside the bag. So this leaves just the one paper towel??? What the??? Yes, that's right, they handed out over 200 paper bags, printed two colours, to house 200 paper towels. Wasn't anyone thinking? This is recycling gone wrong. Didn’t the staff think that maybe they didn’t need to hand out the bags on this flight. This is sustainability gone wrong. Qantas, get your act together!!!

Steven Cornwell

Cornwell STW Business of the Year 2010

On Thursday 18 February Cornwell proudly accepted STW's inaugural Business of the Year Award. Beating a field of 73 other STW companies, Cornwell was selected because of what STW Chief Executive Mike Connaghan described as its “overall excellence in every category of our business planning dashboard - people, partnering, pipeline, product, professionalism and performance. Cornwell had an outstanding year against any measure, metric or benchmark. It consistently delivered great work for clients across their portfolio, and more importantly, great work that worked and delivered strong results for those clients,” Mr Connaghan said. “It also delivered a strong financial performance in a tough year, added excellent talent to the team, won just about everything it went for, and grew a number of existing client relationships. Most importantly for me, Cornwell consistently showed true partnering behaviour in its interactions across our group, and has become a leader and mentor to many.”

We are proud of our achievements of the past two years in the midst of tough economic conditions and look forward to producing creative that continues to add value to our clients’ brands.

We are proud to finally be able to share our Big plans with you.

Cornwell has been collaborating with Bendigo and Adelaide Bank on the development of the next iteration of the community engagement strategy that saw the advent of the first Community Bank® in 1997.

It’s called PlanBig.

As well as delivering the name and identity for this brand Cornwell compiled and led a team of consultants to deliver the online, brand and identity, social media, communications and advertising strategies for the brand - a rare opportunity to demonstrate our skills across multiple disciplines that has resulted in a brand that is robust and consistent in all its environments.

Yes we are proud.  Proud of the work, the project, our team and especially proud to have been given the opportunity to work with the bank on such an important plank of their strategic commitment to position Bendigo and Adelaide Bank as truly different and truly in touch with customers. 

So please visit PlanBig.com.au and take a look around.  While you are there why not contribute to a plan or even post one of your own.

Visit the PlanBig website