Buxton

Real Estate is a competitive and territorial business. The buying and selling of one's home is stressful, and for most of us who slavishly pay off mortgages we really can't afford, it is fraught with risk. What you want from your realtor is a relationship based on trust and above all else, the confidence of knowing you will get a result. Buxton’s new brand identity speaks to these attributes. The 'arrow X’ symbol deconstructs to enable the brand to talk to potential customers in a compelling and pervasive way. Bold visual language enables the identity to stand out in the sea of clutter synonymous with real estate advertising. The new Buxton was successfully rolled out across the entire network creating a seamless and positive change for the business.

Brand Identity
Communication Strategy
Signage