Jemena

Jemena was formed following the separation of the former Alinta Ltd business which was purchased by a consortium of Singapore Power International and Babcock and Brown. Cornwell were appointed to facilitate the development of the new brand name, identity and visual language.

The new brand identity is referred to as either 'the globe' or 'the j-globe'.  The logo represents the diversity of the business - asset ownership, asset management, infrastructure services and asset development. The colours of the logo reinforce this diversity whilst echoing the colours of nature - the blue representing gas, electricity and water; and the green representing the vision of the brand to contribute to the sustainability debate. The white upward 'J' represents the brands aspiration to always deliver the best results.

Brand Strategy
Brand Identity
Signage
Livery
Uniforms
Marketing Collateral
Website
Brand Guidelines