Ivy is a multi million dollar entertainment venue located in the heart of Sydney's George Street. Working closely with owner and visionary Justin Hemmes, Cornwell were engaged to shape the vision of the overall brand. Collaborating with Merivale, Woods Bagot Architects, Hecker Phelan Guthrie and the broader consultant team, we created a comprehensive brand blueprint to establish the brand style and itentities for all nine venues that make up the IVY experience. Few projects are afforded the luxury of a collaborative process that engages the ideas of the product, brand, interiors, architecture and business to develop in tandem.