Melbourne Prize For Literature 2006

To create the point of difference from year to year, a new colour palette is introduced, collateral formatting varies and layering of the Melbourne Prize brand elements are incorporated to reflect the specific prize theme.

For Literature the focus was on the letter ‘M’. The challenge the Literature Prize faced was to develop an attraction to encourage community involvement and interest. Unlike the Sculpture Prize, Literature needed an exhibition to present the literary excellence entered into Victoria’s riches prize. Each letter of the word LITERATURE represented one of the 10 finalists.

Brand Identity
Catalogue
Exhibition
Signage and Wayfinding
Event Collateral
Flags and Banners