The modern consumer is increasingly looking for experiences over products. The depth of experience and high level of engagement found online has placed new demands on the physical retail experience.
With products readily and more conveniently purchased online, a step into the physical environment needs to provide more than just the product. In many ways consumers are looking to mirror the experience of the digital space in the physical retail environment.
Contemporary retail experiences successfully blur the lines of use. Bookstores become entertainment spaces, banks become libraries, toy stores become playgrounds and in the case of Capital Kitchen, a homewares store becomes a cafe.