Public

As part of a global brand program Cornwell identified a unique opportunity to harness Woods Bagot's international talent pool by creating a unique and identifiable research brand. More than a repository of blue papers and information, Public has now become an intrinsic part of the brand's culture and approach to architecture.

As the global research brand of Woods Bagot, Public was established to bring a formal focus to Woods Bagot’s applied and theoretical research.  Research that underpins their approach and sets benchmarks for the three market sectors of specialisation - lifestyle, education and workplace. It is the role of Public to capture new thinking and act as a platform for clients, staff and collaborators to generate ideas and challenge conventional theory.

Publication Design
Packaging
Promotional Material