Public #4 - Lifestyle

21st Century Guide To Life

Extract from the introduction of Public No 4: “The notion that there is a singular definition of twenty-first century lifestyle is instantly debunked by a visit to the phenomenon known as Dubai, the desert kingdom in the United Arab Emirates. The collection, confluence and collision of the world’s hoteliers, resort designers, luxury retailers, international financial services, residential fantasies, yacht designers and exotic restaurateurs has created a world destination, a lifestyle sample plate, literally from the empty sands on the shores of the Persian Gulf.” This insightful paper covers everything from luxury, travel, urban mix and design of cities to lifestyle trends and approaches to workplace, retail and travel

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