Public #1 - Spatial Tactics

As part of a global re-branding of architecture firm Woods Bagot, a research paper was created to distill the essence of the practice philosophy. The first of an ongoing series of papers, the intention was to connect the personalities and talent of the business to the broader public. To enable the brand to espouse the new future. To generate debate around issues and topics affecting the globe. To redefine architecture as an outcome of anthropological pursuits that effect how people want to live. To define the cultural differences that effect architecture by region, by sector and by discipline. This paper was intrinsic to the overall 'change' of the culture of the business and catalysed a new brand position centered around research, design intelligence, innovation and contemporary architecture.

Publication Design