Union Place is a residential development in Jannali, 30 minutes south of the Sydney CBD. Located near Jannali train station and the area’s main transit hub, the neighbourhood has a distinct personality with a colourful 1980s vibe. People in Jannali love where they live, and have a strong sense of local pride.
Inspired by Jannali’s colourful character, we created a brand language that instantly identified with suburb. We used sign painting in vibrant colours to create a warm brand that feels true to the place while achieving cut through in Sydney’s noisy property market. Bold type-only billboards declared the brand statement “Love the place you live”. Union Place received expressions of interest like never seen before for its level of product. We achieved this result despite the absence of renders or images in the marketing collateral.