We are a creative studio. Built on a heritage of over two decades, Cornwell is a team of 40 passionate people across 2 studios in Sydney and Melbourne.

We have the privilege of creating and working with a diverse range of brands, and approach every clients business challenge from a new perspective, working holistically to deliver strategy, brand, identity, language, communication, advertising, environment and experience design solutions.


With proven methodology, we distill our clients’ brands through comprehensive research to uncover valuable insights and pathways for the future. We develop strategic brand architecture and platforms to empower creative, effective results.


Creativity is at the heart of our studio. We believe in impactful ideas, crafted into stories that inspire, expressed across channels that create effective change. We are lifestyle brand specialists, creating and building a diverse range of brands across retail, luxury, finance, fashion, property, commercial and hospitality.


We are a multi-faceted marketing and communications partner dedicated to helping our clients deliver a consistent brand voice and presence. Leveraging on a diverse client base, we enable new partnership opportunities to build brand equity and cross-pollinate brands.


No campaign is complete without a strong digital presence, be it a website, online advertising or social media. We design, build and host our clients’ websites, while creating social and digital strategies that are measurable and effective.


We strive for production excellence to ensure quality results across everything we do. We collaborate with trusted suppliers and creative partners to deliver successful outcomes, often seeking out-of-the-box solutions to create the extraordinary.

Our People

Profile Image - Sally Dobell
Sally Dobell

“I came to Cornwell, purely and simply, because of the quality of the work; great ideas never get diluted because they’re tailored specifically to needs of the brand.” Sally's vision is to build on Cornwell's trajectory as one of Australia’s most innovative and respected brand experts. Her appointment as CEO follows Cornwell's growth into the European, American and Asian markets, all of which have been operated and managed from the Melbourne office. Cornwell continues to share and leverage their global knowledge for the benefit of their clients and the varied sectors in which they operate. With 15 years of experience in Australia and the United Kingdom working as a director in client services, Sally has delivered strategy and advertising communications for brands such as GM Holden, National Foods, NAB, The Howard Hughes Corporation, The Cotton On Group, Ballymore, Fridcorp and HSBC. Sally's focus is to provide a highly creative culture and equip her team with the knowledge and opportunities that keep them inspired to create ideas of influence.

Profile Image - Quan Payne
Quan Payne

Quan is a passionate creative with a distinguished career spanning Australia, South Africa and the USA.

With a focus on holistic brand building, he has created campaigns, identity systems, design and communication for some of the worlds most iconic and influential companies including Nike, Swarovski, Calvin Klein, COTY, Dr Pepper Snapple Group, Chobani, Qantas and Woolworths South Africa.

Quan brings this diverse global experience to Cornwell, combining it with a desire to create a culture of creative excellence and to fulfill his vision for ideas that are both inspiring and influential.

Profile Image - Deanna German
Deanna German

Deanna is a forward thinking Design Director specialising in brand strategy, brand identity, copywriting and brand activations. Her design philosophy is based on big ideas backed by strategic thinking and matched with innovative well-crafted design solutions. Since graduating with a First Class Honours degree in Communication Design from Swinburne University in 2009, Deanna has worked at some prominent Melbourne agencies. Through these working experiences she has built a wealth of industry knowledge spanning across the arts, property, hospitality, retail, fashion, lifestyle, government and not-for-profit sectors. She has collaborated with some renowned clients, including Cotton On Group, One&Only, City of Melbourne, National Gallery of Victoria and Broadsheet Media. Recognised for her creative pursuits Deanna has been invited to speak at several national design conferences where she has also received industry awards. Namely, in 2010 she was awarded the agIdeas Newstar Award, which recognized the best new graduate work from Australia and New Zealand. In more recent years her interview was published in IdN: Red Thread, a special edition highlighting the career journey of Swinburne’s most successful design alumni.

Profile Image - Adit Wardhana
Adit Wardhana

Adit joined the Cornwell team with a broad range of experience in design industry. With a passion for typography, Adit brings a wealth of branding and design experience with him.

After graduating in 2009, Adit has work on a number of clients locally and internationally including National Gallery of Victoria, ANZ, Qantas, City of Melbourne, Siemens, GURNER™, Mirvac, Woolworths South Africa, BWS among many others. Through these experiences he has built an abundance of knowledge, working with clients in the property, commercial, arts, retail and government sectors.

As a Design Director, Adit works closely with the Creative Director and the design team to develop concepts to ensure that the brand vision is delivered over and beyond expectations.

Profile Image - Faun Crabtree
Faun Crabtree

Faun joined Cornwell after ten years of strategic marketing experience across the property sector, incorporating residential, volume home building, retirement, commercial, retail and place activation. She has a real passion for architecture, design, property, as well as digital and social marketing.

Managing and implementing brand positioning and go-to-market strategy for complex multi-use and residential developments are Faun’s forte, with significant experience in urban regeneration projects for a public-listed international developer. Several years experience with residential builders has added a strong understanding of greenfield developments to her expertise.

Faun’s key competencies are in strategic planning, brand development, project launch strategy, project management, digital marketing and place activation. She has a results-driven approach, thriving in challenging and demanding environments.

Profile Image - Nicole Honig
Nicole Honig

Nicole joined the Cornwell team bringing her invaluable experience across both residential and commercial property to the client service team. Her strength in client management is evident with her long standing industry client relationships.

For over 18 years, Nicole has delivered successful creative solutions across print, digital and environmental graphics. Coming from a design and print background, she has acted as the bridge between creative and business perspectives, nurturing projects from start-to-finish.

Nicole has worked across a broad range of industries, from start up businesses, through to local, national and global corporations. She has managed small to medium design studios in both Sydney and Melbourne admiring Cornwell’s creative for years. She is proud to call Cornwell home.

Profile Image - Ane-Marie Dabo
Ane-Marie Dabo

Ane-Marie rejoins the Cornwell team after a three-year break pursing other interests in Sales Promotion and FMCG. With her strong network within the Property sector and close relationship with her Cornwell colleagues, she is excited to be back. She sees her versatile background as an asset to the business, with her broad experience, new thinking, and execution strategies.

Passionate about delivering the best results for her clients, Ane-Marie is enthusiastic and driven to succeed. A professional and pro-active Account Director with an upbeat attitude, she has a successful track record delivering projects for major brands. They include Bupa, Premium Beverages, Parmalat, Optus, Mars Chocolate, Lion Drinks & Dairy, as well as past and current Cornwell clients, such as Fridcorp, Riverlee, Lend Lease and Bates Smart.

Ane-Marie is looking forward to fostering new and stronger client relationships, delivering exceptional creative ideas, and providing mentorship to her account service team.

Profile Image - Kim Hankin
Kim Hankin

Kim brings to Cornwell over 20 years experience in client service, having worked at top design and multinational advertising agencies in Melbourne and Shanghai. A multi-tasker with a proven track record at managing high volume accounts, Kim has worked with a wide range of clients including Myer, Amcal, Woolworths, Snooze, Lend Lease Retail, Dexus Property Group, Villawood Properties, Federation Centres and Coca-Cola. After one year as Account Director at Cornwell, Kim took on the new role of Studio Manager, leveraging on her experience and complete understanding of the business.

Brands we work with