74 Eastern Road by Gurner was a sell-out success after just three days on the market. Designed by a formidable team including Elenberg Fraser, David Hicks and Jack Merlo, the development is a response to Melbourne's property market gearing towards larger apartments for the premium market. We were tasked to strategise and design its branding and marketing collateral, to reflect Gurner's vision for luxurious living.
Sensuous and aspirational, the campaign reveals the affluent lifestyle of Gurner property owners, people with impeccable taste and the highest standards.
The campaign celebrates the mindset of the avid collector, individuals who expect nothing less than the very best.