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Herald Sun
Cornwell conceptualised and executed a brand campaign for Newscorp’s Herald Sun, featuring their young, award-winning journalists. Their top headlines were painted on their faces, reinforcing the brand as a credible news source.

The campaign rolled out via digital billboards, street furniture, Facebook, rock posters and LED signage at the Melbourne Cricket Ground (MCG) at the first kickoff of the season. These arresting portraits were captured by Herald Sun photographer, Tim Carrafa.
Herald Sun
Herald Sun
Herald Sun
Herald Sun