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South City Square
South City Square by Pellicano and Perri Projects brings a new precinct to Brisbane. A centrepiece for urban regeneration in Woolloongabba, South City Square integrates a central park, community areas, retail, dining, entertainment, a hotel and five residential towers. We were tasked to develop its naming and placemaking strategies, as well as a comprehensive suite of branding and marketing materials through each stage of its development.
South City Square
South City Square
South City Square
South City Square
South City Square