Eastbourne rises from the historical Dallas Brooks Hall in Melbourne's much-loved East Melbourne suburb, fronting the Fitzroy Gardens. A collaboration between Freemasons Victoria and Mirvac, it is a showcase of fine craftsmanship and quiet elegance.
Cornwell conceptualised and designed its brand identity, while telling the stories of extraordinary people who live in this coveted neighbourhood. Our work expressed understated luxury through each execution, celebrating the use of natural materials and its Freemason heritage.
Inspired by Bates Smart's architectural vision, we created a tactile experience. Our take on masonry featured a 3D-embossed stone-look brochure cover. It proved to be an interesting technical challenge where the rocky texture was carved and pressed into metal embossing plates using dentist tools.