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The M Lane
A social activation project for the 2016 Formula 1® Rolex Australian Grand Prix, M Lane brought Melbourne’s famous laneway culture into a one-stop destination. Cornwell developed the framework and masterplan for the precinct, creating memorable moments and adding value to the race.
The M Lane
The M Lane
The M Lane
The M Lane
Open to the public, M Lane featured impressive street art installations curated by Juddy Roller, the culinary delights of Melbourne’s food trucks, pop ups, Petaluma Wine Bar, as well as a two-storey truck with a stage and large screen.
The M Lane
The M Lane